Friday, November 1, 2019

YouTuber or Blogger?! My Thoughts

Hey earth muffins! I hope everyone had a wonderful week; it's time to celebrate now that it's the weekend! 🎉 Today I wanted to write a random post about the differences of being a "YouTuber" and a "blogger". It seems like people who are deemed "influencers" are their own special type of celebrities in this modern age, so I thought it would be fun to think through these difference approaches to creating content.

First, I would like to start with the fact that being a YouTuber or a blogger are each great in their own ways... It just depends on what your personal preference is! Both making videos or writing posts are excellent channels to send content into the interweb; for me, I love blogging as a hobby because I am able to write about the things that I love (especially my journey towards living zero waste!).

A picture of a black and white woman in front of a computer and the YouTube logo with the words YouTuber vs. Blogger in the center
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Often times it seems that YouTube is seen as more "trendy" than blogging. I've heard many people say things along the lines of "People still have blogs?" suggesting that blogs are "old fashioned". This might be because people love to watch videos instead of taking the time to read, as well as the fact that YouTube makes it convenient to have all of the different videos in one place instead of on multiple websites. However, sites like Bloglovin' make it so easy to read all of your favorite blogs... But YouTube definitely seems more "trendy" these days.

Starting a blog is cheaper than starting a YouTube channel, as you don't even need to purchase your own domain name if you don't want. You won't be able to do much without a decent quality camera if you start a YouTube channel, so I would say writing a blog is more accessible to everyone.

It also feels like there is more money to be made in the video sphere. 💲 Companies would often rather work with YouTubers or Instagram influencers because of the visual appeal of brand promotion, but there are definitely still brand opportunities for bloggers too! Plus, if you hit a certain threshold of followers on YouTube the company will actually pay you to keep creating content... That is a pretty cool incentive for sure! YouTube can easily force you to watch an ad (or even ads) while you are watching a video, while the ads placed on a blog don't often force itself onto the reader/site user. I am assuming AdSense earnings are probably greater on a YouTube channel because of this; but, there is still the potential to earn similar amounts on both YouTube and a blog.

I do believe that YouTubers and bloggers put in similar amounts of work. YouTubers might focus more on planning videos, setting up and filming videos, editing, and posting videos while bloggers plan out posts, write posts, edit the posts (and the photos in the post!), and post. Sound pretty similar right? As both take a significant amount of work, I would suggest not pursuing them if you aren't willing to put in the effort. 😊

One of the things I absolutely love about blogging is that I don't need to "look my best" if I don't want to. I can sit in my pajamas while writing posts while many YouTubers often try to look "nice" whenever they are filming (especially for daily vloggers). There is nothing wrong with that at all - I just like to be lazy sometimes and think there might be more opportunities for that as a blogger.

Lastly, I think it is often harder for bloggers to get followers than it is for a YouTuber. Many people will follow the channel of a viral video they saw even if they have no intentions on keeping up with their content. While the number of followers shouldn't be your motivation to create videos/posts (remember, Jesus only had 12 followers!!), it is often a huge evaluation criteria when companies look at your site to see if they want to work with you.

What are your thoughts on being a YouTuber or blogger? Comment below and don't forget to follow Life of an Earth Muffin to never miss another post!


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1 comment:

  1. You brought up so many excellent points. I've definitely heard people make comments about "oh, people still write blogs?" and it's frustrating, for sure. I personally love to read and write - so blogs are right up my alley. I love YouTube as well because it allows you to connect to people in a different way. So there are benefits to both, if you ask me!
    the creation of beauty is art.


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