Monday, June 17, 2019

RIP The Chic Cupcake - Rebranding My Blog?!

Hey muffins! If you visited my blog over the weekend, you probably noticed something HUGE... This blog is no longer The Chic Cupcake!!!! As part of a rebranding, I have made the executive decision to change the name of my blog to Life of an Earth Muffin. Interested in why I would do this? Then keep reading!

Peep my mediocre drawing skills 😂

Why not keep it "The Chic Cupcake"?
In all honesty, I have been wanting to change the name of my blog for quite some time for multiple reasons. First, when I started this blog a few years ago I was interested in totally different things than I am today. "The Chic Cupcake" reflects my past interest in fashion, which as you can tell by my lack of fashion posts I am no longer interested in writing about. I also think that The Chic Cupcake is a pretty terrible name for a blog haha because it doesn't really have a nice ring to it (at least in my opinion). As I just graduated from college, I did some soul searching to see if blogging was something I wanted to continue doing... And I do! So, I figured that it was time to rebrand to reflect my new interests 😊

Why "Life of an Earth Muffin"??
I bet many of you have no idea what an "Earth Muffin" is. As Urban Dictionary defines it, an Earth Muffin is basically an environmentally conscious/socially aware female who encourages others to do the right thing as well. I have a personal connection to this term also, which is one of the reasons I wanted it in the name of my blog. I grew up in a small town on the East Coast, and my family referred to many of our neighbors as "earth muffins". It is funny that my journey towards living low waste has made me embrace my inner earth muffin that has been inside me all along! 😅 Overall, I think this new name definitely reflects my new focus of sustainability and the content that I produce here on my blog!

Is anything else going to change???
NOPE. I am still the same girl who will still be writing posts every single Monday, Wednesday, and Friday for you all (as well as some dope content on Pinterest and Instagram as well!). 😍 If the whole rebranding process goes well, I will be purchasing my own domain name in the upcoming month to make it even easier to keep the rebrand consistent. So, look forward to that!

All in all, I hope you will continue to be supportive of this blog even as it goes through this rebranding process. ♥ I am so grateful for all of my loyal followers, and I love you all so much!


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